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Shropshire based Lyreco has been awarded the ultimate accolade by its French parent company having been named Subsidiary of the Year.  The UK and Ireland operations, collectively know as WISE beat off competition from 29 other subsidiaries including France, Germany, Canada and Australia to be singled out as the group’s best performing company worldwide.

Based in Donnington Wood the company employs nearly 2000 people across the UK and Ireland, 650 of which are based in Telford.

It’s the 6th time WISE have won the award which was judged on a number of factors including business performance, structure and organisation of the company as well as the leadership of the management team.

Richard Ford, Managing Director for WISE said: “As a business we enjoyed a tremendous year in 2007 and that’s largely down to the people who work for us, they continue to do a consistently good job on a daily basis.  From great productivity in Logistics and Customer Services, superb cost control across our entire business, outstanding sales in our Corporate Accounts and Field Sales force, everyone played their part.”  We have a great team here in Shropshire and we are proud to have been recognised by the group worldwide in this way.”

Indeed, the company is no stranger to winning awards having picked up more than 30 assorted industry honours in the last five years for its products, staff training and its green credentials. 

Impega Paper - Number 2 in Europe

For the second year running Lyreco’s own branded Impega paper has been recognised as Europe’s No. 2 office paper brand out of 21 brands that qualified.

The brand came second in the 8^th annual edition of the “Brand Equity Tracking Survey for Office Paper” which is compiled by Opticom International research.

This industry standard benchmark survey has been conducted among more than 4000 professional end-users within different sizes of organisation and located across 7 countries in Europe including; Belgium, France, Germany, Italy, Spain, the Netherlands and the UK

The research assesses the impact of individual office paper brands, benchmarks the leading brands against each other and evaluates the success of individual brand strategies over time through four indexed key drivers of brand equity:

1. spontaneous awareness
2. top-of-mind
3. qualities & associations
4. loyalty

This is great news for Impega who has regained this position for a second year.

Notes - Opticom International Research is a leading global market research and consulting firm.