Impega Paper - Number 2 in Europe
For the second year running Lyreco’s own branded Impega paper has been recognised as Europe’s No. 2 office paper brand out of 21 brands that qualified.
The brand came second in the 8th annual edition of the “Brand Equity Tracking Survey for Office Paper” which is compiled by Opticom International research.
This industry standard benchmark survey has been conducted among more than 4000 professional end-users within different sizes of organisation and located across 7 countries in Europe including; Belgium, France, Germany, Italy, Spain, the Netherlands and the UK
The research assesses the impact of individual office paper brands, benchmarks the leading brands against each other and evaluates the success of individual brand strategies over time through four indexed key drivers of brand equity:
- spontaneous awareness
- top-of-mind
- qualities & associations
- loyalty
This is great news for Impega who has regained this position for a second year.
Notes - Opticom International Research is a leading global market research and consulting firm.
